Why Saudi Arabia

Date

November  17th to 19th, 2026


Location

Riyadh International Convention & Exhibition Center (RICEC)

Why Saudi Arabia

The Epicenter of Adventure

Saudi Arabia is the largest, most ambitious outdoor tourism market in the region. With 2 million sq km of desert, mountain, and coastal terrain, and Vision 2030 investing billions in domestic tourism infrastructure, the Kingdom is the natural home for campervan and overlanding culture.

Vision
2030

Domestic tourism mandate driving massive investment

Quality of Life Program

National focus on outdoor recreation

AlUla, NEOM, Red Sea

Mega-destinations built for road travel

Saudi Off-Road Culture

One of the GCC's most active 4×4 communities

Growing Disposable Income

Saudis investing in lifestyle ownership

WHY SAUDI ARABIA

A First-Mover Opportunity

There is no dedicated campervan or overlanding exhibition in Saudi Arabia today. CAMPERVAN Middle East is the first — brands that join now will own the category.